I set out to find some patterns in the words people choose in their online dating profiles. The main interesting pattern I found was that women use the word “love” over “like” by a ratio of about 3 to 2. Guys use the word “like” over “love” by a ratio of about 4 to 3. Here’s some nice word art of the raw data (from match.com profiles in Chicago)

Girls like to love

Guys enjoy liking

Of course, it’s no surprise that guys are proving to be less expressive. They take things a step further down the superlative ladder by also using “enjoy” a great deal.

What can you do with this info? Guys, amongst other profile tips, try being more expressive in your profiles. Text is a very dry medium, and you need to really jump off the screen to pique a woman’s interest.

Word art created on Wordle.